Involver Inc., the web’s most widely used social-media platform, announced today that it has surpassed 100,000 customers and closed an $8M series C funding round, led by venture firm Bessemer Venture Partners. Existing investors Cervin Ventures and Western Technology Investment also participated. The new capital will be used to fuel Involver’s growth initiatives and continue to expand the company’s social marketing platform.
“While Involver is profitable today, receiving outside capital is an important and strategic move for any company growing as rapidly as we are,” said Rahim Fazal, co-founder and CEO of Involver. “This new round, led by Bessemer Venture Partners, will provide our company with additional opportunities to enhance the value our future and existing customers find in the Involver Platform.”
“In the past few years we’ve watched the social Web—including sites like Facebook, Twitter and LinkedIn—turn into an incredibly compelling marketing medium for businesses,” said Bessemer’s Byron Deeter. “There are few other venues where brands can interact so directly, in a one-on-one fashion, with their customers—and find new ones.” Deeter’s Bessemer colleague Philippe Botteri added: “This trend has created an entirely new software category, and Involver is the leading player in it right now. We are proud to back the company and be active in the wider space.” Both Deeter and Botteri are joining Involver’s board as part of the financing.
Involver has quickly become the choice for leading brands and advertising agencies looking for fully customizable, automated solutions to their social media needs. Current customers include Facebook, the White House, Sony/RCA Records and Foster Farms. Involver’s platform currently supports more than 200,000 installed applications and interacts with greater than 325 million social “fans.”
Involver’s platform is sorely needed. Although social media is exploding, many companies today still aren’t sure how to best take advantage of it—and craft marketing campaigns that both produce measurable results and protect their brands. Involver’s technology helps big and small companies do this, allowing brands to do everything from share photos, tweets and whitepapers on social-media sites to offer coupons, polls and even customized “landing pages” for visitors. Brands using Involver’s Audience Management Platform benefit from the ability to create and optimize unique social-media experiences for millions of brand advocates on social sites, all from within an easy to manage dashboard.
About Involver
Involver is the web’s most trusted social media platform, providing applications and monitoring tools to over 100,000 brands and agencies to manage a total audience of 325 million plus fans. We power over 200,000 applications that encompass a complete range of social media functions. Involver’s Audience Management Platform is the world’s most effective way for agencies and their clients to publish, monitor, measure, and manage social media content across multiple social networks from one central dashboard. Our technology and audience engagement tools make it easy to ramp up your marketing on social networks and implement highly effective options to promote brand identity in this new climate of two-way communication. Involver is a Facebook Preferred Developer, a technology provider for Facebook’s internal marketing team, and has been recognized by Amazon as one of the most innovative companies on their Cloud Computing platform. Involver is the trusted partner of the world’s top brands and agencies including Facebook, Sony/RCA Records, The White House and EVB. Learn more at www.involver.com.