The last four years building Involver have been the best years of my life. I’ve developed a great passion for trying to solve a very difficult and lucrative problem: designing and enabling standardized ad formats for social media.
Today, we launched perhaps our greatest innovation to-date: SML – the world’s first programming language for developers to build and publish customized social media applications for Facebook.
Coverage from WSJ’s AllThingsD.com: http://networkeffect.allthingsd.com/20101208/involver-helps-brands-speak-the-language-of-the-social-web/